St Kilda Road is shedding its corporate skin and emerging as Melbourne’s newest hotspot for urban living. What was once a sea of office buildings is now transforming into a buzzing residential hub where people actually want to live, not just work.
Take Park Quarter, for example – it’s flying off the shelves with over 90% of homes already snapped up. And these aren’t your typical cramped city apartments. We’re talking genuinely livable spaces: two-bedders starting at a roomy 83sqm and three-bedders from 130sqm. After being cooped up during lockdowns, people are clearly craving more space to breathe.
The location is pretty hard to beat. You’ve got the leafy expanses of Fawkner and Albert Parks on your doorstep, and once the new Anzac Station opens, you’ll be able to zip into the CBD in no time. It’s like having the best of both worlds – city convenience with a peaceful, suburban vibe.
This shift from offices to homes has been gathering steam for years. Since 1995, a whopping 36 office buildings along St Kilda Road have been converted into apartments, with half of those happening just since 2010. The numbers tell the story: office space has dropped by more than a quarter since 1992, while the number of homes is set to explode from 1,243 to nearly 9,000 by 2025, according to Knight Frank research.
Developers are still circling too. A prime site at 322–332 St Kilda Road is about to hit the market, offering 2,872 square metres of potential for new homes, hotels, or mixed-use developments.
It’s clear St Kilda Road is reinventing itself. What was once just a business strip is becoming one of Melbourne’s most desirable places to call home, offering that sweet spot between city living and green space that so many people are looking for.
